
Head of SEO - House of Fraser, ASOS, Resolution Media
I’m John McElborough and Ioptimal is my digital marketing consultancy business. Together with my team of expert associates I deliver strategic digital marketing advice and troubleshooting for businesses of all shapes and sizes.
With 10 years of digital marketing experience I can advise on most aspects of online business including search engine marketing, web design, conversion optimisation and affiliate marketing.
I work as your digital marketing consultant either offering a full end-to-end marketing support service or just advice and expertise as and when you need it to support your internal team or digital agencies.
For the companies I work with a one-size fits all solution rarely fits properly.
Instead I provide bespoke consultancy as and where required from a few hours to an ongoing assignment.
A selection of some of the ways I can help your business grow are below.
I can work with you internal teams to help with the vetting & recruitment of staff or the appointment of external digital agencies and web design companies. This helps ensure you have the right team to get the job done first time around.
My view on conversion rate optimisation is different to most consultants. I focus on the principles of clear, user centred design and look beyond your website at the reasons your product or your brand aren’t converting as well as they should be.
In addition to my digital marketing consultancy work I co-own and run the online advertising agency Inbound360. We provide a full suite of online advertising solutions including pay per click, social and display advertising.
Having worked in search engine marketing for nearly a decade I’ve overseen tens of millions of pounds of search advertising and driven millions of engaged website visitors to my clients websites. I can advise on any aspect of free or paid search engine marketing.
Well written words are a cornerstone of successful digital marketing. Whether its sales copy, adverts or blog posts the difference between great and good copy can be the difference between success and failure online. I write a lot of the copy used by my clients and also work with a team of associate copywriters depending on the brief and the sector you’re working in.
I’ve spent much of my career consulting on search engine optimisation campaigns. Modern SEO isn’t about cheap tricks and short term tactics, the SEO consultancy I provide these days is focused entirely on long term organic growth inline with search engine guidelines.
Sometimes clients ask me to manage their digital marketing or web design projects for them, working with their internal team or their external suppliers. It may be your project has gone off track or you’re just lacking the internal expertise to get things done.
Good web design is the cornerstone of any successful digital marketing campaign. I can either manage your web design project or my team of designers and developers can take care of the whole build, ensuring SEO and usability best practice are built in from day one.
I can help you make sense of your website analytics, whether you’re using Google Analytics or another solution. From complex setups to auditing, understanding and acting on your data I can build you the clearest possible picture of how visitors are using your site.
I’ve been building and marketing websites for over a decade. In that time I’ve provided consultancy for online businesses big and small, supported some of the UK’s top digital marketing agencies and built and sold 2 web businesses of my own. I don’t just advise other businesses either, I built and sold affiliate and ecommerce websites as well as my supplement business. My approach to digital marketing is holistic – its no longer good enough to look at marketing channels in isolation, nor can you rely to heavily on traffic from Google or any other source. My strategies always focus on your bottom line, making you more money from your website and becoming self financing. If you have a digital marketing project which you need help with please feel free to contact me for a free, impartial and confidential consultation.
I regularly write for leading industry publications including…